Game thinking from Adam Clare

Tag: researchPage 3 of 4

A Look at the Internet in 2012

Business Insider has put together a report titled State of the Internet:2012. You guessed correctly, it’s about the business of the internet in 2012, and it is reference to traditional media. One thing I was taken aback by was that in the USA advertising in print media shrunk insanely fast from 2006 to 2011. THey suspect the same to happen in TV advertising very soon.

You can se the full report here.

Google on the Modern Gamer

Google has released a white paper on the state of the modern gamer and key things to note. Unsurprisingly, they note that searches for big titles have increased over the years and the number of searches is an OK predictor of sales.

Our research uncovers the following key trends:

  • More engagement: searches per gamer increased 20% year over year.
  • More research: 4 in 10 searches occur before a game releases.
  • More mobile: 1 in 10 searches happen on mobile devices.
  • More sales: 84% of game sales can be predicted by search clicks.

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