ZED.TO – an immersive biotech adventure from Trevor Haldenby on Vimeo.
ZED.TO is a really cool project that is exploring the boundaries of modern entertainment by simulating the destruction of the world over eight months. They’re in the middle of their IndieGoGO campaign and just announced that they’ve added some more treats to people who fund them.
This project looks to be inspired by everything from interactive theatre to alternate reality games to the concept of gamification.
From their project description:
ZED.TO is an attempt to make theatre more relevant in the age of digital media. We want to use the tools of interaction and immersion to turn audiences into participants, and bring them into the story.
Immersive theatre has been around for years, but we feel that particularly in Toronto, its potential has not been fully realized. Unlike most other immersive productions, ZED.TO lets you have influence on the story. You’ll have the ability to make moral decisions that affect the story and events in real-time. Read this post on our blog for a more thorough discussion of our motivations.