Participants of the Idiotarod were tasked with sourcing a shopping cart (no questions asked) and running it through a course. The “idiots” are to the carts what dogs are to sleds in the Iditarod. Participants dressed up in a team costume of their choice and looked like fun fools running through downtown Toronto. This event ran once back in 2008 and was inspired by the NYC Idiotarod.
We’re de-contextualizing the shopping cart which is a device designed to have people consume more than they normally would. In the Idiotarod the shopping cart is not something that you’ll want to fill with objects. We’re taking a tool used for consumption and turning it into something fun.
At each checkpoint the Idiots (racers) will be given information from an environmental organization and condoms from a health organization. We’re trying to educate people about issues in their own city by providing a fun experience.
Ran in 2008.