Reality is a Game

Game thinking from Adam Clare

Tag: augmented reality

Two Cool New Things for Mobile Game Developers

This past week there have been two really nifty things that have caught my eye that are relevant to people trying to get on iOS. The first is an augmented reality tool that looks easy to build for and the other is a platform that is like Zynga-in-a-box.

Aurasma is a tool for the augmented reality lover inside of all us to easily generate AR content. The future will in some way incorporate AR and the more tools like this that are bring finessed the better. Right now the company seems focused on marketing experiences to sell products but the gaming aspects that are possible with this technology are quite enticing.

But the thing is growing out of hand. Lots of people are using it in education, for example. We saw several clips, one showing a five-year-old girl holding an iPad up to pictures drawn by other kids and seeing the pictures of the subjects of these drawings. Another clever project was a puzzle, made by a teacher. When a kid puts the colored shapes together correctly, the app will then recognize it and show a short animation as a reward. Kids — apparently — love this thing

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Read more about Aursama at the Cult of Mac.

Now, if you’re interested in making a Facebook-style social game on the mobile you’ll want to take a look at PlayHaven. They have updated their toolset to basically allow any company to do what Zynga does in terms of analysing their players and providing easy ways to inform players of in-app purchase opportunities.

With the monetization features, PlayHaven can help game companies maximize profits by segmenting and managing customers. The tools can generate real-time metrics and insight that are actionable. Yang said that these features can help sort customers into batches of “minnows,” who can be monetized with ads but never have to pay for anything; “dolphins,” who are regular customers who come back often; and “whales,” who make huge in-app purchases. PlayHaven says it can help convert users to pay via up-sell and cross-sell tactics.

Read more about PlayHaven at Venture Beat.

The Current State of Augmented Reality

Augmented reality is, in essence, becoming more real as mobile technology improves and access to it increases. For those of you new to augmented reality it’s using technology to superimpose information on real things like a price of a candy bar when you look at it through your phone or to translate language.

The uses of augmented reality (AR) are only limited by imagination and computational power so expect to see even more AR apps in the future. There is a tone of opportunity for game designers to incorporate AR into their games. The Nintendo 3DS has a camera for this very purpose.

The Wall Street Journal has this code intro video to AR:

When we can put cameras into glasses that overlay information on our view of the world in real time we’ll see a whole new wave of innovative information product and gaming opportunities.

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