Plan on Relying on Social Media for Marketing? Think Again.
Lots of indie game developers assume that their game will be so unique/fun/innovative/etc. that the world of social media will take care of marketing for them. This plan may work for some games, but if you’re banking on social media to carry your game far and wide you should think again.
The world of the social web is getting more complex every year and recently this image has been making the rounds that outlines the social media categories and networks.
Oddly, I found this on Pinterest and it’s not even included in the image.
[...] The key thing to note for aspiring developers is the importance of marketing an iOS app. Without promotional support for your app don’t expect anything close to success and don’t think you can rely on using free social media either. [...]