Transmedia stories have pros and cons to them and how they are told. One question that comes a lot is how to organize all the actions and events that a good transmedia experience has in a cohesive way. Not only does the transmedia story need to be organized from a designer’s perspective (videos, tweets, emails, etc.) over the run of the story but it needs to also be organized from a player’s perspective. This in itself is a major issue in transmedia design.
There is no ready-made solution for transmedia storytelling but it has come a long way from the early days when everything was tracked with ghetto Excel spreadsheets. Here’s an incomplete list of some tools that can be useful for anything like transmedia.
The Shadow Gang has made a “turn key” solution for starting a transmedia project. It looks like they want to be an all-in-one solution.
For phone based stuff check out Twilio.
Moveable Feast allows to blend maps and any media together to form a unified experience.
If This Than That is an online tool that lets you merge together quite a few different online services to get people from one thing to the next.
SCVNGR is all about getting people to do something at a particular time and place.