Game thinking from Adam Clare

Tag: New Aesthetic

This Video Makes Me Think of the New Aesthetic

This new video by Dizzee Rascal is rampant GIF material, or is it entirely inspired by GIFs. I don’t know.

Dizzee Rascal | I Don’t Need A Reason from DIVISION on Vimeo.

Regardless, it got me thinking of the new aesthetic, which is a newish sort of art movement thing (yes, it’s that vague). In that linked Wikipedia article there is now a better description of what the new aesthic is from Matthew Battles than the last time I saw the article.

New Aesthetic is a collaborative attempt to draw a circle around several species of aesthetic activity—including but not limited to drone photography, ubiquitous surveillance, glitch imagery, Streetview photography, 8-bit net nostalgia. Central to the New Aesthetic is a sense that we’re learning to “wave at machines”—and that perhaps in their glitchy, buzzy, algorithmic ways, they’re beginning to wave back in earnest.

And now there is a Tumblr on new aesthetics.

On Fashion

A project I’m working on is based on/inspired by the world of high fashion and I’ve been trying to get up to speed on what “fashion” is all about. I’ve had some help in this process (hat tip to a ghost amongst others) and I think there’s some key things I feel I should note here.

The most recommended things to watch about fashion are documentaries, both set in New York (Paris plays a role too).

The first is Paris is Burning about the drag scene in the late 80’s. It’s interesting the connection of identity, class, race, and gender all intersecting around one event: “the Ball”.

The second is The September Issue about Anna Wintour and the making of the most important issue of the year for Vogue magazine. Wintour is the considered to be the god of the fashion world and she has the power to make or break someone’s career in the industry; she also has a reputation of having a cold heart.

That idea of the cold heart is better captured in the fictional tale The Devil Wears Prada. This movie actually covers the only story that the fashion world (or at least its followers who aren’t in the industry) seem to want to listen to: “ugly/ unfortunate” woman accidentally gets a job at a fashion magazine/house/company and everyone thinks she’s incompetent, then she proves herself to her coworkers and gets tied up in the industry. The story ends with the now-competent and well-dressed woman realizing that the fashion world is a shame and inner beauty is what really counts (but looking good still helps).

This has been true for every fictional fashion movie I’ve seen except maybe Zoolander.

It’s also worth posting this amazing product that can revolutionize the fashion industry.

Here’s another fun video exploring why men’s fashion TV shows pale in comparison to female-focused ones.

After going through this exploration of the popular conception of what fashion is and represents I’ve really come to terms with what interests me most is the eye for design. The next step for me is understanding the design choices made and I think that’ll be more interesting.

Keep an eye out for The New Aesthetic, even though the project is over the debate rages on.

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