Richard Firminger, managing director of EMEA territories at metrics firm Flurry Analytics, told a GDC Europe audience today that revenue that is coming from the iOS and Android is killing off the handheld video game market, where dedicated portable game systems like Nintendo’s 3DS and Sony’s PlayStation Vita currently compete.
However, it’s worth noting that marketing is more important than ever in the new moblie gaming space, also from the article linked above:
Given the circumstances, an understanding of the target demographic is vital. Firminger explained issues like male and female spending habits (“Women are thrifty. Men binge.”) and how “generation X pays while generation Y plays.” According to Firminger, these are elements that should be taken into consideration when pursuing a new project.
For me, the key fact is that 64% of mobile users play games daily – a higher percentage than social media, news and music.
To help gain a rudimentary understanding on what games are doing well and those that aren’t quite so successful I’ve found that App Annie is a good starting place. The site tracks both Android and iOS apps.