Game thinking from Adam Clare

Author: Adam ClarePage 105 of 262

Crowdsourced Neuroscience Via Gaming

The Great Brain Experiment is looking to study our brains in a way that only functional magnetic resonance imaging (fMRI) scanners could before and this is being done using a game. You can download the game onto an iOS or Android device and test yourself and how you compare to others through a series of specially-designed mini games. This is a new project from University College London (UCL) and they are looking to leverage game-collected big data to asses our brains, which is a first as far as I know. This form of data collection can save money because the cost of fMRI time is just too damn high.

“The Great Brain Experiment is one of the first neuroscience experiments to ‘gamify’ data collection and crowdsource it to volunteers. This has the potential to be the largest neuroscience experiment ever conducted, marking a new development in citizen science and allowing us to ask some really interesting questions that have never before been possible to ask in neuroscience.”

My favourite mini game in the app is the picture test, but only because I outperform “the average person” (it’s all about the small victories in life, isn’t it?). “In the game, the user sees a succession of different images, each of which appears very briefly. In the middle might be two different images of cats; at the end, the user is asked to select the second cat out of a choice of four. The majority of people will not be able to answer correctly.”

You can read more about the game from UCL’s press release.

Canada is #3 Worldwide in Video Game Development

stats

The Entertainment Software Association of Canada (ESA) released their Essential Facts 2012 (here’s the PDF) report not too long ago and it’s filled with fun facts! According to the ESA’s research Quebec has the greatest number of industry workers while Ontario is expected to have the fastest growth.

Some notable facts from the 2012 edition:

  • The average age of a Canadian gamer: 31
  • 58% of Canadians are gamers
  • 54% of males and 46% of females play video games
  • 80% of Canadian households have at least one cell phone, tablet computer or other mobile device

The Globe and Mail picked up on the report and highlighted the fact that Canada’s video game industry is the third largest in the world right now. They also have a great breakdown and visualisation of the ESA’s report, you can view their presentation here.

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