Google on the Modern Gamer
Google has released a white paper on the state of the modern gamer and key things to note. Unsurprisingly, they note that searches for big titles have increased over the years and the number of searches is an OK predictor of sales.
Our research uncovers the following key trends:
- More engagement: searches per gamer increased 20% year over year.
- More research: 4 in 10 searches occur before a game releases.
- More mobile: 1 in 10 searches happen on mobile devices.
- More sales: 84% of game sales can be predicted by search clicks.