Business Insider has put together a report titled State of the Internet:2012. You guessed correctly, it’s about the business of the internet in 2012, and it is reference to traditional media. One thing I was taken aback by was that in the USA advertising in print media shrunk insanely fast from 2006 to 2011. THey suspect the same to happen in TV advertising very soon.
Lots of indie game developers assume that their game will be so unique/fun/innovative/etc. that the world of social media will take care of marketing for them. This plan may work for some games, but if you’re banking on social media to carry your game far and wide you should think again.
The world of the social web is getting more complex every year and recently this image has been making the rounds that outlines the social media categories and networks.
Oddly, I found this on Pinterest and it’s not even included in the image.
Here are the slides for the presentation I gave last week on online communities and the issues/concerns around building them.
This is a presentation I gave as an intro to designing for the web. Like all presentations I do, this one is written to be fleshed out verbally so if you’re just reading the slides you’ll be missing a lot.
This is online for some students who missed the presentation.
The presentation goes over how to write for an online audience and design the layout of your site to reflect online patterns. The presentation ends with a look at user flow, in class we mapped out an example user flow that is not covered here. One more thing that isn’t covered is our look at A/B testing.