Visitations is the new project from The Mission Business, the people who brought us ZED.TO. It’s an interactive supernatural adventure that will run at the Drake Hotel at the end of April.
This looks like it’ll be another hit!
When Lucy discovers an ancient artifact in her parents’ attic, she can’t imagine what it’s for.
March 27th, 2013 by Adam
And when it starts speaking to her in her dreams, she can’t imagine how.
But now it has given her a list of names…
And YOURS is on it.
Help Lucy solve the secret of the Sabbaticus and unravel the mystery behind her infamous great-grandfather Charles Hoy Fort, founder of the controversial science of Anomalistics.
In a 30 minute segment, BBC Radio 4 looked into the world of immersive theatre and came out alive. In It’s Fun, But Is It Theatre?, they explore what the world of immersive theatre holds and why it’s worth looking into.
If you’re new to the idea of immersive theatre it’s worth listening to, as well as checking out the links they have assembled to some of the more popular troupes creating immersive events. One of the theatre companies making immersive theatre has a great name: You Me Bum Bum Train.
Sarah Hemming, theatre critic for the Financial Times screws her courage to the sticking point and embarks on a series of theatrical experiences, to help you decide whether you too might enjoy this type of theatre trip: the sort that doesn’t involve a stage, a programme, an ice cream at the interval – oh, or a seat. Experiences can range from Lucien Bourjeily’s re- enactment of imprisonment in a Syrian detention centre – “we promise you will be released at the end” ,to a magical storytelling moment by a cosy library fireplace – but is it theatre?
Just think of the future when augmented reality and immersive theatre collide!
The CBC radio show Spark covered immersive theatre back in January. They have a firsthand account of what it’s like to go through Punchdrunk by Sleep No More.
It would’ve been great if they mentioned ZED.TO.
February 25th, 2013 by Adam
I’ve been keeping a close eye on what the ZED.TO folks have been up to and their most recent event is something worth experiencing. It’s a theatrical performance that carries the story of ByoLogyc and the impending end of the world further along.
The performance is called Byologyc: Where You Become New and it is an immersive interactive piece of theatre that feels like a corporate event. ByoLogyc has a new product they want to promote, and they want you involved. If you’re in Toronto then I highly recommend going to see this!
The best description of what the play really is about is captured in this review at Mooney on Theatre.
ByoLogyc is not a play, it’s an experience. It takes viral marketing and interactive sharing to a whole other level. From the introductory phone call and the separate info line you’re encouraged to call to the hands on experience inside the event. From the need to think fast and speak up when asked to progress the experience to signing up online for the VIP program and speaking to the characters over Twitter and on the forums.
Your experience grows the more you interact. You are not bored when you participate. You are a vital and integral part of the show. The fourth wall does not end in front of you, it extends and ends behind you so it is up to you as an attendee not to break that experience.
You don’t need to know about anything in the story that has happened prior to the play, but it can make the experience more fun. The ZED team has done a good job of providing all that info in one spot on their homepage.
The show runs every night at 7:30pm until July 15th at the Annex WreckRoom at Bloor and Bathurst. Pro tip: be there for 7:15. You can get tickets are the door or order online via the Fringe’s site (be warned, the site is horrendous).
July 10th, 2012 by Adam
ZED.TO – an immersive biotech adventure from Trevor Haldenby on Vimeo.
ZED.TO is a really cool project that is exploring the boundaries of modern entertainment by simulating the destruction of the world over eight months. They’re in the middle of their IndieGoGO campaign and just announced that they’ve added some more treats to people who fund them.
This project looks to be inspired by everything from interactive theatre to alternate reality games to the concept of gamification.
From their project description:
ZED.TO is an attempt to make theatre more relevant in the age of digital media. We want to use the tools of interaction and immersion to turn audiences into participants, and bring them into the story.
Immersive theatre has been around for years, but we feel that particularly in Toronto, its potential has not been fully realized. Unlike most other immersive productions, ZED.TO lets you have influence on the story. You’ll have the ability to make moral decisions that affect the story and events in real-time. Read this post on our blog for a more thorough discussion of our motivations.
ZED.TO Official site
March 8th, 2012 by Adam
ZED.TO on IndieGoGo