At GDC 2013 Chris Pruett gave a talk on the differences between his company’s performance on iOS and Android. If you have 20 minutes to spare you can watch it on the GDC Vault or check out a write up on the talk below.
In his experience, the differences between selling on the platforms did not live up to the hype. THey noticed that their games performed more or less the same on both markets.
Myth #3: iOS users spend more money than Android users
There could be many reasons for this. iOS is more expensive so those users have more money. Or maybe because you have to put your credit card into the iOS App Store it’s easier to buy. Or maybe because there are extremely cheap Android phones those people don’t have money to spend. These all reasons seem to make intuitive sense.
People believe that iOS users will still spend more than Android users if the app is free-to-play with in app purchases but that’s not what they found.