Reality is a Game

Game thinking from Adam Clare

Tag: AR(Page 2 of 2)

Thoughts From the OARN Conference

The Ontario Augmented Reality Network (OARN) at their annual conference recently and I was fortunate enough to attend. The main thrust of the conference was to look how augmented reality (AR) is currently being used and how we can use it in the future. An ongoing theme from the day is what are the cultural implications of AR and what non-cultural impacts does the technology have.

Without further ado, here are the notes I took over a month after the actual conference:

Bruce Sterling‘s keynote

  • He has a lot of AR stuff on his Wired blog
  • He mentioned the new aesthetic, which is not referenced often enough for me.
  • He loves the Gartner hype cycle and Layar (the AR companies are still around and making money). See Digifest 2012 notes.
  • We’re on the downward slope right now and most implementations of AR are more like interactive design elements.
  • Claims the future is all HUD. When he recently tried an AR HUD he got “simulation sickness”
  • In Hollywood they make the sets in fully 3d then the director can see the set before its made, insanely practical.
  • Nokia’s “collapse is the biggest failure in the tech industry.”
  • The technical boundaries are seething that only programmers care about, consumers don’t care abut the technical boundaries. Consumers don’t see boundaries as their impression of computers and computer enhanced vision is altered influenced by the movies
  • I need to look into the PlaceRaider app that hijacks a phone that can create a 3d model from random photos
  • Intel wants more AR on a pc to sell more chips that suck more juice
  • He wants omnipresent registration systems for AR but never mentioned privacy concerns (except for the spying app)
  • When asked about surveillance he says that people are subtitled if they are doing wrong things. “If these are issues you need to engage with a technical literate political people ” Would love to see him go up against Steve Mann. (I have no idea what this notes means, but I’m not going to remove it as I’m sure it means something)
  • Aside: he gave his presentation using paper notes and a PDF of only images.

Noteworthy projects:
This list doesn’t include the “traditional AR” (that term was used throughout OARN and I love the thought of that term in an industry less than 5 years old) of image overlays as there are many examples of that.

Digital Delta design makes junaio which is a AR browser for iOS

  • This is very practical for showing off locations that area unique or is closed access to public. Showing medical facilities

Rob MacDougall from western

  • He made Tecumseh Lies Here using open source tools
  • One part of the game had people physically move a box to a specific location to unlock it
  • Incorporate the modern hardware into a story about the past
  • The plaque is a lie – look into augmented plaques that subvert the original plaques

XMG Studios

  • Ghostbusters uses the four square API, they built it as a tech showcase more than anything
  • Designed for 180 degrees instead of having the person spin around
  • Augmented reality 1.0 is ghostbusters, placing games over the world
  • 2.0 is virtual tag, multiplayer FPS, physics based angry birds style, all multiplayer really (that’s the Wii U)
  • 3.0 is the future 5+ years virtual and real avatars meet. Essentially second life in reality, which is reality? It’s Snow Crash
  • Find it isn’t working well with freemium model, not as many design opportunities to tap into
  • Little Android presence, iOS users 3-4x more profitable, piracy is a concern

Helen Papagiannis

  • A designer, PhD researcher and artist specializing in AR
  • Her blog on AR.

Miscellaneous Thoughts:

  • All these AR tools can be used for fast 3d modelling, will the future of modellers be in p
  • Most speakers think that the capability to make augmented reality experiences is there and now we need the artists and other creators to get on board.
  • I think it comes down to engaging story over technical limits, but there are technical limits that still exist which impede people from using AR. The main problem is there is no standard device or app.
  • Vuzix is already making “smartglasses”, I wonder how this compares to the google effort. Vuzix has lost money (~3 million) three years in a row.
  • Most AR things discussed seem focused on individual interaction with little to no group/shared experiences. Maybe the big thing in AR will be able to create a large group experience and an individual one at the same time.
  • There are no standards in AR, there’s no HTML equivalent everything’s custom. This will slow adoption of the technology, but the technology is changing so quickly that standards are nearly impossible to write. Give it time.
  • AR is great for doctor training, can get the look and feel of bodies. Haptics are insanely important to this.
  • We should be able to use AR to make cramped spaces feel more open; a small apartment can feel like a mansion.

Tools to create AR experiences:

Random Notes from Digifest 2012

Digifest Toronto 2012 was tons of fun and I’m continuing my attempt to blog my notes and ideas that arise while attending a conference. The last time I tried that was a few weeks at the OARN conference and I still need to go through those notes.

Please be forgiving when reading these notes as I wrote them on an iPad.


Claire from Layar presented to the conference at large then ran a small session for some George Brown students which I was fortunate enough to attend.
For some quick context, Layar is an augmented reality (AR) company that made a big splash a few years ago but more recently they have refocused. A big change for Layar was the decision to be focus on what they call interactive text.

  • Claire encourages everyone to “rethink print” and realize that print will always be around.
  • For designers at Layar, one of their big worries are users asking “Is that all there is?”
  • Claire echoes the idea that user testing is the most important thing. Be particularly aware that screen size and touch interfaces may appear large enough when building but be too small when in actual use.
  • They tested with a Dutch magazine with and without the Layar logo, it turns out the logo makes a huge difference. A page with their logo gets 8-20x more clicks than a page without it.
  • They are working with Post Media, I wonder what the uptake will be by Canadians as we tend to love things like Twitter and Facebook. Will Layar speak to Canadians in a similar way?
  • Claire acknowledges that right now most uses of Layar are similar to a fancy QR code but they want to go further than that. (I’m not a fan of QR codes for consumers). Claire wants content that bridges the digital and the physical in the spirit of the brand (or message). Think beyond the QR code.
  • Layar Creator allows people without coding skill to create their own Layar experience. Layars can be created on almost any page.
  • If there are multiple people creating on the same page (think a magazine cover) not every Layar is shown at once, the users picks which one to load. It will not work on anything dynamic.
  • They want to change retail. Picture someone buying a video game and they scan the retail version of the game with Layar and up pops online stores like Amazon displaying the price of the game there. Interestingly enough this last issue didn’t arise at the OARN conference.

Marv Wolfman and Warren Spector on Epic Mickey

  • Kids and adults played Epic Mickey, split 50/50 (also 50/50 men/women). The sequel is co-op which makes me think it’ll be like co-viewing TV for some families.
  • Mickey has evolved over the years and has changed appearances in one medium to the next. Obvious point, but he had some excellent examples.
  • When working on a licensed character, you are obliged to figure out what it is about that character that define it and why should it be brought into a video game. What aspects of the character are best represented in video games.
  • Mickey’s default pose didn’t work as he didn’t look like an action hero and his arms would disappear when the camera would be rotated (hard to distinguish arms from body on side view).
  • Mickey’s ears always face the viewer and the model need to reflect that. These concerns led to a very complex rig setup for the model to make sure Mickey looked right.
  • They decided that the core game is about choice and consequences not puzzles. The game was designed around ensuring good art direction matched to the player’s goals. Thus the paint brush can make things fuller or thiner
  • Designed around the Wii controller, now they’re taking the sequel to all platforms. Unfortunately no talk about the controller.
  • Sees the alpha stage of a game just making things work, then after alpha it’s all about making the game fun.
  • At the end of the game “If two players have the same experience then we have failed.”
  • I get the feeling Epic Mickey exists just because young people aren’t exposed to Mickey except as an icon of Disney – there’s no emotive connection like previous generations would have had.

Morihiro Harano
A strategic consultant and from the marketing agency Party.

Here’s the sort of nifty thing they do at Party:

  • They made a really cool live stream of an interactive music video.
  • Encourages designers to look into places that most people don’t in order to stand out. For example for a credit card company they decided to add a layer of customization rather than an ad campaign.
  • What they found was there was a 1.6x increase in credit card usage when people chose what design to be on their card. Harano says it’s because people own the process and have an emotional connection to it.
  • They see that in their better-performing marketing campaigns they tend to create a new “ecosystem,” or what seems to me to be a new business idea exploiting their existing business. I didn’t get a chance to ask him if they find that they pitch more business concepts than marketing concepts.
  • They use a creative director plus tech director. In other marketing firms, the copywriter works just underneath the creative director, at Party the TD supplants the copywriter. Their TD is all about prototyping first and just trying it.
  • To cap it all off they made this cool AR-esque game for kids:


Panel on diversity in video games

  • The hours of a constant crunch time put a larger strain on women in the games industry than men due to societal expectations that women do more “at home.”
  • Games are a monoculture right now, we need games to be more diverse to reflect the human experience.
  • A few times they mention that the problems in the games industry is not unique. Even the tech industry has changed to a point to there are many women tech CEOs, we need that in gaming.
  • AAA games have become stagnant and aren’t examining new mechanics so there is room there for new innovative games. This is in reference to games ignoring broken mechanics by dressing up the graphics.
  • On meritocracy in industry: the people who define merit are those on top. Usually there is another value system working underneath the meritocracy. We ought to address these value systems because we are doing a disservice to our peers by ignoring the values that need to be questioned.
  • Apparently the Saints Row series is a subversive game because we can be transgressive players. You can play as any gender you like and create a new (perceived) meritocracy.
  • A few times its been mentioned that many women play, but they lack games are made by/for women. Games coloured pink don’t count it.
  • Things like DMG send a message that is “yes, games are a thing that you can participate in” and provide a place of safe exploration of games.
  • Some people don’t realize that they have game making skills (like animation and music) because the conversation about making games is too focused on programming.
  • There’s an unadvertised female character who is awesome in Borderlands?
  • Anna: indiecade is more diverse than GDC because they made a point to engage communities not generally represented in the gaming community.
  • Alex: People need to be explicitly invited, you can’t just do a “call out”. Make them feel welcome. Diversity takes a lot of effort – you need to approach people who are different than you – it’s hard.
  • What the panelists are talking about is not a new problem, it’s a very old problem going back hundreds (thousands) of years. We need to remember our history so we can learn from how people before us dealt with encouraging change.
  • We need to celebrate and share their work if they are from marginalized communities to show others that they too can create games. What about people who don’t want to publicly be making games?
  • Does greater realism in games encourage more gender stereotypes?
  • An ongoing theme/question for the panelists is that Half of gamers are women, why don’t they openly say they’re gamers?
  • At the end of the day games are not made by corporations, they are made by people.

Other random notes:

  • People from traditional media production seem to only understand new technologies when you attach it to storytelling. This is an improvement from when I first started in “new media” when traditional media people just didn’t get anything (of course, some people obviously got it).
  • Even when it comes to marketing it comes down to a good story.
  • People like things that look real (but not too real I suspect given the uncanny valley).
  •  A few times people who work in TV or film have noticed that the volume of traditional media work has been shrinking in their line of work. This doesn’t seem to be a problem yet; however, I wonder if what happened to newspapers this past decade will happen to TV this decade.
  • ToonBoom was an exhibitor and they make professional and consumer level 2D animation software.
  • Mozilla webmaker looks really cool. Mark Surman’s presentation on it showed the cool education aspect of the tool can be. On his blog he has webmaker explained.

The Current State of Augmented Reality

Augmented reality is, in essence, becoming more real as mobile technology improves and access to it increases. For those of you new to augmented reality it’s using technology to superimpose information on real things like a price of a candy bar when you look at it through your phone or to translate language.

The uses of augmented reality (AR) are only limited by imagination and computational power so expect to see even more AR apps in the future. There is a tone of opportunity for game designers to incorporate AR into their games. The Nintendo 3DS has a camera for this very purpose.

The Wall Street Journal has this code intro video to AR:

When we can put cameras into glasses that overlay information on our view of the world in real time we’ll see a whole new wave of innovative information product and gaming opportunities.

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